What is a Snap Show?

If you’re familiar with Snapchat, you know the discovery feed on there. You see a lot of videos like satisfying videos, sports compilations, or celebrity news. So many different niches, just like every other social media platform. But Snapchat is completely different, and let me explain why:
There’s no button for you to just go create a Snap Show account and instantly have a show. First, you need a media agency that’s partnered with Snapchat. All you have to do is find an agency and then ask them to pitch you an episode. You would create your first pilot episode, add some thumbnails, and then your media agency will send that off to a Snapchat partner. They’ll give you the okay or the nay on that episode. If your show is approved, congratulations, you have a Snap Show! If your show is not approved, congratulations, you’re like everyone else, and you don’t have a Snap Show.
This is why it’s so hard to obtain. Most people don’t know how to find an agency, and if they do find one, there’s no guarantee that they’ll get their show approved because they’re handpicked.
I started Snapchat in April during this time. It was a lot easier to get shows—you pretty much just submitted an episode, and then you could get in, if you didn’t violate any guidelines. Of course, Snapchat has a lot of very strict guidelines—very, very strict.
One of the most popular niches on Snapchat is celebrity news. When you think of celebrity news, you think of all these high-end shows like Drama Alert, BBC, CBS, and others. But there are also people like me, like Daniel, who came onto the platform to make a big buck. Snapchat didn’t intend for that at all. When they realized people like us from YouTube were coming over and making content on Snapchat that wasn’t as high quality as these really big corporations, they began to shut it down really fast.

The Money

There are so many different ways to make money on Snapchat that people don’t even know about.
At one point, you could re-upload a TikTok and literally get paid thousands and thousands of dollars for one video. If you had a video get 100,000 views, you’re looking at a $700 payout. This was the time during 2021-2022—the Snapchat Spotlight was paying ridiculously. Now, not so much.
Another way that you can monetize is through Snapchat Stories. This is one of the hardest ways to make money, but it’s one of the easiest and most profitable out of any of these.
Once you’re a verified Snapchat Creator, you have to meet these requirements: 50,000 followers, 25 million views in the past 28 days, 12,000 watch hours, and 20 stories posted in the past 20 days. I know it’s a lot, but once you reach these requirements, you’re looking at daily payouts of thousands of dollars.
Think about people like David Dri, who quit YouTube entirely just to post on Snapchat. It’s estimated that he’s making $30,000 a day from posting on Snapchat alone. A lot of these big creators who fall off of YouTube and cease to exist go to Snapchat. It’s because it pays so well.
Once you get into the small circle of people who can do the Stories Revenue Share and literally get paid to post on your story, you’re looking at the easiest tens of thousands—hundreds of thousands—of dollars you’ve ever seen in your life.
Snapchat is a company that is dying for its creators right now. Realistically, when you think of a social media platform to become a creator on, no one thinks of Snapchat, and that’s what they want to fix. They’re incentivizing people to go over to their platform and build a brand.
Right now, they want to compete with TikTok and Instagram, but that’s just not the case. So they’re just flooding money—flooding.
I will say it is rare to get a SnapStar. Yes, I have one, and I’m in every single program. But if you’re going this method for Snapchat, you need to at least have some type of established following somewhere else.

Snap Shows and Monetization

The last source of revenue is, of course, Snap Shows, which I’ve been talking about this entire blog. This is one of the shows that I have. As you can see, we have so many different tiles with so many different episodes. one of my video made $117,000 in revenue. In August, right before this, the show grossed $144,000 with the best day making $12.5K and the worst day making $1.3K. The Bobby Ala video was one that performed the best, earning almost $16,000.
That’s a lot of money—definitely a paper farm of money.
However, things aren’t as good as they seem. When I first started Snapchat, Snapchat takes half of the revenue, which means that you’re left with that extra half.
Let’s say you make $200,000; Snapchat takes half, so you’re left with $100,000. Your media agency takes 25%, so you’re stuck with $75,000.
Recently, Snapchat made some other new features. Now instead of 50%, they take 70%. So if you make $200,000 on the show, you’re left with $60,000.
Once your agency takes 25%, you’re left with $45,000.
That’s still a lot of money, but it’s not enough for me to quit.
I’ve automated it to where I don’t edit anything—I come up with the ideas and write the scripts. Snapchat is still worth it personally.

Important Considerations

There’s something super important you need to take into account if you’re trying to get yourself a Snap Show. If you’re going to go into a niche like celebrity news, you have to follow guidelines that are extremely strict.I own the 25th biggest Snap Show on the platform. 3.5% of all Snapchat viewers saw my show—it was up there with SportsCenter and these huge companies. The only reason I was able to rise to the top was because everyone before me was banned.There’s usually a breadwinner in Snapchat. Since Snapchat is such a small ecosystem, we all know each other. Shows take off, excel, and then get banned. What are they getting banned for? Well, clickbait. If it’s not clickbait, it’s something stupid.I made a video saying Sniper Wolf is getting canceled, and because it was titled Sniper Wolf is getting canceled, it’s violation.Nothing in that video was clickbait, but it got taken down.Snapchat’s rules are extremely inconsistent. You could say true stuff all you want, but if they don’t like it, they’ll completely wipe it out.If you think you can go on Snapchat and talk about Tristan and Andrew Tate all day, they’re not going to allow it.Partner managers can be hard to communicate with, and my show was only in the position it was in because the competition was getting wiped out—until it was my turn. And guess what happened? I got wiped out too.
It really is a temporary form of income because of how strict Snapchat is, how inconsistent they are. You can’t report news and have it always be perfect. Your days are numbered. Sorry for that little rant at the end—that pretty much wraps up Snapchat. I talked about three ways you can make money on Snapchat, but I really dove into celebrity news shows. Snap Shows in general can be done in any niche, and it’s really profitable.
There’s something important to remember: Not everything is a celebrity news show. You could do sports or something else that’s safer in the guidelines.
Good luck if you’re actively trying to get a Snap Show.