Introduction
Selling on Walmart is a great way to expand your online presence and increase your sales. So in this blog, I’ll show you how to successfully apply, how to sell on Walmart, list your products, explain the cost of selling on Walmart, and how Walmart SEO works.
Why Sell on Walmart?
So, first off, why sell on Walmart? Well, it has a large built-in customer base. With over 500 million monthly users, Walmart has a huge customer base that you can tap into by listing your products. There’s high visibility because Walmart is a household name, and you can increase the visibility and reach of your products.
You also get access to Walmart’s fulfillment services. Walmart offers a fulfillment service similar to Amazon FBA, so you don’t have to touch inventory. Unlike other marketplaces like Etsy or eBay, Walmart does not charge a listing fee, making it a cost-effective option for selling online.
Even if you’re already selling on Amazon, expanding to channels like Walmart helps diversify your risk and reduce dependence on a single platform. If Amazon shuts down your account or listings overnight, you won’t lose all of your revenue.
Although Walmart only has a 6.5% market share compared to Amazon’s 39.8%, Walmart is still the second-largest e-commerce marketplace in the US. Walmart is growing 100% year over year, with a 79% e-commerce sales jump in the third quarter of 2022 alone. In addition, Walmart only has 150,000 sellers compared to Amazon’s 6.3 million sellers, which makes it far less competitive. As a seller, Walmart has an 800-to-1 ratio of customers to sellers compared to 124-to-1 on Amazon.
Requirements to Sell on Walmart
What are the requirements to sell on Walmart? You need at least 12 months of sales to be approved for a seller account on Walmart. As a result, Walmart is best suited for established brands with a solid sales history.
In addition to strong revenue, you also need to have a minimum of 10 SKUs. Although it’s not an official requirement, having more SKUs allows you to test different pricing strategies to understand which products perform better on the Walmart marketplace.
Walmart used to only allow US-based sellers on their marketplace before 2021, but today sellers from Canada, China, India, Japan, Mexico, and the UK are allowed to apply.
Choosing Products to Sell on Walmart
Generic products that appeal to a wide audience in categories such as fitness, home, and pets sell extremely well on Walmart compared to niche products. Price is a leading consideration for Walmart shoppers, who prefer more affordable products.
How Does Walmart Work?
The Walmart marketplace places your products in front of millions of online shoppers on Walmart.com. You can manage your listings and track sales through the Walmart seller portal. If you wish to outsource order fulfillment, Walmart Fulfillment Services (WFS) will store and ship your products to the end customer and handle customer service.
Step-by-Step Guide to Selling on Walmart
- Apply to Sell on Walmart Marketplace
- Set Up Your Walmart Seller Account
- Decide on a Fulfillment Method
- List Your Products
- Advertise Your Products
Costs of Selling on Walmart
On average, selling on Walmart will cost you between 8% and 15% of your product price in commission fees.
Tips for Selling Successfully on Walmart
- Optimize Your Listings
- Use the Listing Quality Dashboard
- Do Not Copy Your Amazon Listings
- Go for the Pro Seller Badge
- Use Walmart Fulfillment
Pros and Cons of Selling on Walmart
Pros
- High product visibility
- Less competition than Amazon
- No monthly fees
- Great network and cost structure
Cons
- Not for niche or expensive products
- Cannot sell custom products
- Strict application process
- Competitive pricing
Final Thoughts
Should you sell on Walmart? It’s an excellent platform for reaching a large customer base.