Introduction to TikTok Shop’s Popularity

So since it’s launched just a couple of months ago, TikTok shop has absolutely blown up in popularity. TikTok has launched a new feature that allows users to shop directly from its app, and people have been making hundreds of thousands of dollars on it.

TikTok’s Shopping Revolution

TikTok themselves make between four and $7 million per day with the items sold on TikTok. This is obviously a big up-and-coming thing, just as TikTok was disrupting social media a couple of years ago. Now they’re disrupting a lot of shopping. This is not going to be just another Instagram shop; this is already proving to be very, very successful.

Overview of TikTok Shop

In this blog, I want to show you how to set this up. It’s very simple to do, but I also want to kind of backtrack before we even get into that and explain what TikTok shop actually is.

Quick Summary of TikTok Shop

The quick little one-minute summary is essentially when somebody is on TikTok, they’re swiping through, watching videos, and they find one that talks about a product that user can actually link to the product and sell it directly within the video.

The Shopping Experience on TikTok

As a user, I’ll see this little box on the bottom. I can tap on that; it says “Shop Now”—it’ll bring up a quick little window where I can see a little bit more about the product, and I can simply tap “Buy Now.” This is way more streamlined than affiliate links or other ways to link the products that then bring you into a browser, and people fall off during that. Having everything within the TikTok app makes it incredibly easy for a user to just see the product, impulse buy, and boom, the purchase is done. Like, it’s as quick as that.

How TikTok Shop Differs From Instagram Shop

So this is obviously very, very big—it’s something that Instagram tried to do; honestly, they kind of failed. But TikTok is already having some massive success.

Getting Started with TikTok Shop

So how do you get started with this? Well, if you already have an online store, that’s fine—we can link it. If you don’t have an online store, I’ll show you how to set one up in just a minute.

Setting Up a TikTok Shop Account

You are going to start off by going to Santell Media’s TikTok Shop page.

Registering Your Business

Now we can make our account. I’ll start off with an email, continue, and then it’ll ask us for verification.

Completing Verification

I’ll go check my email for a code, input the code, and continue.

Business Type Selection

Now, it’s going to ask a couple of questions about our business. If you’re setting up just under your own name and don’t have a business registered yet, “Individual” is your option.

Entering Business Information

After selecting “Corporation” for my LLC, I enter my business name and EIN, then proceed.

Additional Business Setup

Now, I will select the business information, including the address, and certify that I don’t have a parent company.

Finalizing Your Shop Information

Next, we’ll input shop details, like shop name and the primary product being sold.

Completing Account Setup

Review and confirm your information, submit, and proceed to the next steps.

Tax Information and Shipping Setup

Now that our business is registered, we move on to setting up tax and shipping information.

Syncing Your Online Store

We’ll then go through adding products to TikTok Shop, and I’ll show you how to sync with Shopify for easy management.

Adding Products to TikTok Shop

Here’s how to add your first product, sync an online store, and other ways to upload products to TikTok Shop.

Product Description and Details

Now we’re going to add a product (like handmade organic soap) and fill out product details such as pricing, variants, and inventory.

Finalizing Product Information

You can also add media, photos, and set up your product variations (like scent).

Shipping and Tax Setup

Now we set up shipping profiles and tax information for the product.

Shopify Integration with TikTok Shop

Syncing your Shopify store and setting up your payment and shipping information is essential for this process.

Plan Selection for Shopify

Next, you’ll need to select a Shopify plan.

Shopify Store Customization

If you want to create a fully running store, you can customize your Shopify store.

Linking TikTok to Shopify

Now we’ll connect our Shopify store to TikTok, and go through the steps to tag products in TikTok videos.

Completing the Integration Process

After syncing, we can start tagging products in TikTok videos.

Conclusion

That’s it for setting up your TikTok shop. Make sure you’re following all the rules and regulations and don’t forget to like and subscribe for more tutorials.